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adventurer, traveler, and designer at heart, jay roop is on a mission to experience the most that earth has to offer and bring others on board for the time of their lives. currently residing in seoul, korea where he runs operations for his design studio, and previously living in gothenburg, sweden and san francisco, california, he is ready to share documentation of his life and work with all those who are interested.
curiosities? drop a line!!
FEATURED PROJECTS
case study = story telling
i had a great meeting with staffan @ kvarnen studio this past week.
we’re currently in the process of developing the information architecture for the new website. we are both learning a lot about what the studio does and what image + information is important for it to project through this site relaunch. what started as a very formal assessment of content has turned into a conversation about the larger goals of the studio and subsequently developing ways to help visitors understand their philosophy + working process.
the big breakthrough this week was the creation of a format for each case study to take. the intention is to show the process, personality, and thinking of the studio through the documentation of an entire project – a look into the relationship between kvarnen studio + their clients.
we also came up with an exciting idea for showcasing the final project, but i’ll leave that for another post – it is friday evening and time to get going!