jayroop

despite the designer fantasy of creating big brand logos, high-end boutique packaging, and fancy books, the reality is that keeping the simple things interesting is what makes us tick day-in, day-out.

prior to leaving albertson design in august, i was doing a lot of work with the bardessono hotel / restaurant / spa in napa valley, california. this little project was a membership card for their coffee club – i had fun coming up with this design that incorporated a date stamp and silver metallic ink to make this otherwise simple card have a touch of human hand.

i had a great meeting with staffan @ kvarnen studio this past week.

we’re currently in the process of developing the information architecture for the new website. we are both learning a lot about what the studio does and what image + information is important for it to project through this site relaunch. what started as a very formal assessment of content has turned into a conversation about the larger goals of the studio and subsequently developing ways to help visitors understand their philosophy + working process.

the big breakthrough this week was the creation of a format for each case study to take. the intention is to show the process, personality, and thinking of the studio through the documentation of an entire project – a look into the relationship between kvarnen studio + their clients.

we also came up with an exciting idea for showcasing the final project, but i’ll leave that for another post – it is friday evening and time to get going!

exciting news!

i’ve recently started work on my first job here in sweden designing + developing a website for göteborg’s kvarnen studio. the studio was co-founded by my friend, staffan and is focused on creating high quality design while incorporating a sustainable design process. they are working with everything from eco-friendly coffins to home-built recycling bins made from ikea furniture parts – quite an interesting range!

i’ll be posting updates as this project progresses – my first time to blog an entire project from beginning to end – which will hopefully yield some worthwhile conclusions and documentation about my process. bare with me though as i’m a newbie in this realm!

the logo above was designed by nicklas heltman.