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adventurer, traveler, and designer at heart, jay roop is on a mission to experience the most that earth has to offer and bring others on board for the time of their lives. currently residing in seoul, korea where he runs operations for his design studio, and previously living in gothenburg, sweden and san francisco, california, he is ready to share documentation of his life and work with all those who are interested.
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Saluting Seoul

8 long months ago, the city of Seoul was a gigantic question mark floating in the barren void just in front of me. I was ready to go and at the same time, never more unsure about what would happen next in my life.
This short musing is to make a proper salute to a city who completely blew away my absent expectations and the wonderful people I met there whose generosities I could never even begin repay. Despite not having any intention of searching for family, I literally fell into the arms of folks who made Seoul feel like not only much more than a place to live, but home – and that’s no small feat.
So, thank you to all my sisters and brothers, friends, and inanimate objects that shaped my world. I’ll be back.